Michelle e. daniels

I am an Assistant Professor of Marketing at the University of Alabama.

My primary research focuses on social perception in the digital space. In particular, I am interested in the cues consumers use to evaluate individuals they encounter in online settings (e.g., a service provider’s online biography, how accessible an influencer appears on social media), and how these cues impact consumer evaluations and decision-making. My secondary stream of research examines consumer responses to charitable appeals through non-traditional means, such as tying charitable requests to the celebration of special occasions or filming a request in virtual reality. My research has been published in top marketing journals, including the Journal of Consumer Research and the Journal of Marketing. In addition to my research, I instruct Marketing Research.

Prior to beginning my Ph.D., I worked in omnichannel marketing on PetSmart’s CRM team, developing targeted email and point-of-sale campaigns. I earned my undergraduate degrees in Marketing and Supply Chain Management and my Ph.D. in Marketing at Arizona State University.